My challenge was to create a mailer with a coupon from a product you personally use.
I chose to represent a face cleanser I liked, phisoderm. I wanted to make a mailer as light and fresh as your skin feels after using these products so I used light airy colors and fresh, vibrant tones, as well as minimal text to portray this feeling. the idea was you would receive this mailer in your mailbox, be able to use the product inside, and have a coupon to use in store, if you liked it. The challenge was catching the consumers attention, and getting them to read it instead of throwing it away. People love samples so I thought including some of the product was a great way to gather interest.
Programs used for this Project
Illustrator, Indesign, and Photoshop.